Why Tencent Is a Better Buy Than Alibaba

Why Tencent Is a Better Buy Than Alibaba

The Chinese internet giants have been incredible wealth-creators over the past 20 years. Yet this summer, China’s tech darlings fell hard — as in more than 50% hard — as the Communist Party’s regulatory regime cracked down on the sector in a big way.

Now that these stocks are deeply discounted, some may view the sell-off as a golden buying opportunity. Count Warren Buffett’s longtime business partner, Charlie Munger, as one of them, as Munger increased his massive bet on e-commerce leader Alibaba ( NYSE:BABA ) over the summer.

Alibaba has been a popular way for American investors to gain exposure to Chinese tech, but I’d argue Alibaba rival Tencent ( OTC:TCEHY ) is actually the better way to play a Chinese rebound, for the following reasons. Image source: Getty Images. No. 1: Diversity of revenue and profit streams

In such an uncertain regulatory environment, a company’s diversity and resilience is paramount. This is one of the fundamental reasons to like Tencent over Alibaba. The former has a fairly even distribution of revenue; last quarter, Tencent received 31% of revenue from video games, 30% of revenue from its fintech and cloud services segment, 21% from social networks services and subscriptions, and 17% from online advertising.

That’s nice diversity, and while Tencent doesn’t break down the profitability of each segment, global peers in video games, social media, and digital payments tend to be highly profitable. So while recent regulatory actions against video game addiction among youths rattled investors this summer, any one regulation is less likely to hurt Tencent’s overall business when compared with Alibaba.

That’s because Alibaba gets a much greater proportion of its overall revenue from e-commerce. Last quarter, 87% of Alibaba’s revenue came from its e-commerce empire. Although there is a lot of diversity within that general e-commerce basket, the vast majority of Alibaba’s business still comes from selling items to people over the internet.

More concerning, only 39% of revenue is from the “core” customer management segment, which is essentially highly profitable online advertising. And while Alibaba’s overall revenue growth was 34% last quarter, the profitable customer management segment grew only 14%.

The remaining 48% of Alibaba’s e-commerce revenue is loss-making, generating an EBITA loss of 14 billion yuan for Alibaba last quarter. While it’s true that these segments across direct sales, wholesale, grocery, international e-commerce, and logistics grew at a faster rate than core customer management, it’s still unclear what kind of profit margins those segments will have at maturity. They’ll probably be less profitable than the core online advertising business.

With a huge concentration in e-commerce, Alibaba’s business is more vulnerable to any one particular regulation than Tencent might be amid this crackdown. In fact, recent new rules may already affect Alibaba’s future results. In April, China’s regulator fined Alibaba $2.8 billion for forcing vendors into exclusivity arrangements, and Alibaba will now stop the practice. That could leave it more vulnerable to competition, now that ascendant e-commerce players such as JD.com ( NASDAQ:JD ), Pinduoduo ( NASDAQ:PDD ), and Meituan ( OTC:MPNGF ) will have access to the same vendors. No. 2: Tencent has better non-China assets and investments

Aside from each company’s core business, both companies also invest their profits into outside businesses, and both now have impressive investment portfolios. However, Tencent’s is much larger, with stakes in significant non-Chinese companies such as Tesla , Snap , Activision Blizzard , and Universal Music Group . Tencent’s most successful non-China investment is perhaps its roughly 25% stake in Sea Limited , which appears to be taking market share from Alibaba-owned Lazada in Southeast Asia — though both Southeast Asian e-commerce companies are growing nicely.

In all, Tencent’s investment portfolio totaled more than $224 billion as of June 30. While some of those investments in China, including JD.com, Pinduoduo, and Meituan (all backed by Tencent) and others are probably down since then, Tencent’s international holdings have done much better.

By contrast, Alibaba’s total investments were about $83 billion as of June 30, according to the company’s balance sheet. That may be a bit low in reality, considering Alibaba owns 33% of Ant Financial, which many financial firms value in the $140 billion to $200 billion range after its scrapped IPO last year. So Alibaba’s share in Ant alone could be between $45 billion and $65 billion.

Still, Alibaba’s investment portfolio is much smaller than Tencent’s and also offers less diversification outside China. In addition, Tencent has an unfair advantage over Alibaba in nurturing its investee companies. That’s because Tencent is the owner of Chinese super-app […]

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