The world of Metaverse has taken the global market by storm. When multinationals like JPMorgan place a bet on such projects, it shows that there’s more to it than the ordinary eyes can see. Of all brands building the Metaverse, Decentraland and SandBox are amongst the top three.
SandBox is a virtual world built on the Ethereum blockchain where players and users can buy, build, own and monetize virtual activities or lifestyles. It’s not limited to gaming as there are taverns, banks, and concert halls in the SandBox. The experience is changing the face of entertainment globally.
The Sandbox blockchain gaming ecosystem consists of three products including VoxEdit for modeling objects; a marketplace for uploading, publishing, and selling NFTs; and Game Maker, where games are built for free. For many global brands, the love and move into the metaverse are eminent to keep connection with fans. And that’s why we have a list of the top brands in the SandBox metaverse: Samsung
No one is an alien to the name, Samsung. It has amassed for itself a global brand that is unbeatable. Samsung is a multinational with services in advertising, construction, entertainment, financial services, hospitality, information, and communications technology. One of the most profound is mobile technology.
In 2018, it was rumored that the Galaxy S10 mobile was being released with a Crypto wallet. And of course, the rumor appeared to be true . Samsung saw the opportunity in the crypto world and further into the metaverse, by investing in Sandbox as Samsung Next , an investment arm under Samsung Electronics.
Speaking on why they invested in Sandbox, Brandon Hoffman, an Investor at Samsung Next, described that, “The Sandbox makes the metaverse accessible to anyone, and it connects the physical and virtual worlds. The digital opportunities in this metaverse are translating into real dollars: for creators, for brands, and, yes, for investors.” Adidas
Just like Samsung is synonymous with mobile, Gucci is for clothing, Adidas is for sportswear. It is a German company with headquarters at Herzogenaurach, Bavaria. The multibillion-dollar company, the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike, focuses on the designing and manufacturing of shoes, clothing, and accessories.
A project like StepN gives the feel of what Adidas is doing in real-world experience. Adidas went into the blockchain space with the launch of Adidas Originals which sold for $23m. Now, here’s the bomb.
“Blockchain is one of the most innovative technologies of this generation. We see it unlocking boundless potential to connect with our members,” said Scott Zalaznik, the chief digital officer at Adidas. “The foundation we are building with Web3 will lead to new creative opportunities for partnerships, engagement through digital goods, and a path towards a more inclusive future.” Square Enix
Their mission statement is “to spread happiness across the globe by providing unforgettable experiences” according to the website. This will be done via entertainment with gaming at the forefront.
As reported last year, the entertainment brand led a $2m Investment round for SandBox metaverse. The development Square Enix will focus on will be in two formats: to “establish an interactive piece of land in the platform to allow players to enjoy experiences including Dungeon Siege elements…” shared on Bitcoin.com and “the inclusion of voxel elements based on the Dungeon Siege”. Gucci
Gucci speaks of stylish, Italian clothing. It’s based in Florence, having product lines that include handbags, ready-to-wear, footwear, accessories, makeup, fragrances, and home decoration. The company was founded in 1921 by Guccio Gucci in Florence, Tuscany.
Innovation does not spare any industry so long as consumers are ready to embrace the changes. For innovative firms like Gucci, that acceptance is very clear. And that’s why the blockchain-metaverse revolution is not a scary one for the global brand.
Come to think of it, if players will live in the metaverse, what would they wear? “For a new generation of players, virtual fashion is as important as real-life fashion,” Sebastien Borget, COO and co-founder of The Sandbox, said in a statement on the move by Gucci.
Gucci had a partnership with Roblox in 2020. For SandBox, it was announced on their Twitter handle: Crafting the future, pixel by pixel. Vault is building its own virtual world on @TheSandboxGame . Discover more https://t.co/wEUMFPiNsg #GucciVault pic.twitter.com/GVW1mpyJQC — gucci (@gucci) February 9, 2022 Being the first luxury brand to release an NFT, it’s no news that they took this step. Get ready to shop Guccis there. Atari
The firm was founded in 1972, in California by Nolan Bushnell and Ted […]
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