Financial illiteracy can be costly. According to the National Financial Educators Council, it cost Americans $352 billion collectively in 2021 alone.1 Turning to personal finance influencers is one way to increase your financial knowledge. Not all are alike, so it pays to know which ones are worth your time. Personal finance influencers share tips and strategies on how to manage money, typically through social media platforms and/or a blog or website.
Personal finance influencers may or may not have professional certifications or backgrounds in money management; some teach others about money based purely on their own experiences.
Before following personal finance influencers, it’s important to consider their qualifications and background.
Money tips shared by personal finance influencers shouldn’t be considered a substitute for advice from a professional financial advisor unless the influencer is one.
What Is a Personal Finance Influencer?
A social media influencer is someone who has established credibility in a specific industry or niche and uses social media to promote themselves.2 They build a devoted audience and following by sharing content through social media channels, such as TikTok, YouTube, Instagram, and Facebook. They may also have a podcast or blog. A personal finance influencer is a social media influencer who specializes in sharing tips about finances and money.
The rise of the personal finance influencer can be attributed in part to the growing use of social media for accessing money advice. For example, here’s where Gen Z and millennial investors look for money tips, according to Morning Consult:3 Facebook—33%
Instagram—32%
Reddit—29%
Twitter (for money hacks)—27%
Personal finance influencers can earn money by sharing their financial knowledge in a number of ways, including monetizing a YouTube channel, sharing sponsored posts, selling digital products, or courses and affiliate marketing . Top Personal Finance Influencers to Follow
Getting financial advice online via social media can be dicey, as there are always scammers waiting to trick people into handing over their money. So which personal finance influencers are legitimate and worthy of a follow? Here are 10 noteworthy names to know in the personal finance space. Humphrey Yang, @HumphreyTalks
Humphrey Yang is a former financial advisor turned content creator and personal finance influencer.7 He has 2.7 million followers on TikTok, and one of his most popular videos, with over seven million views, breaks down the difference between the short- and long-term capital gains tax rates. Delyanne Barros, @DelyanneTheMoneyCoach
Delyanne Barros is a personal finance influencer who writes a blog called “Delyanne the Money Coach.”11 Previously an attorney, she’s now a self-made millionaire, and her content focuses on teaching everyday investors how to master the stock market. Dasha Kennedy, @TheBrokeBlackGirl
Dasha Kennedy is a personal finance influencer and activist who’s on a mission to help women become financially empowered. She leverages her own personal experiences with money to provide advice that’s practical, useful, and realistic. Nick Loper, @nloper
Nick Loper used to work a nine-to-five job, but then he learned the secret to making money without one. He shares his best tips for creating additional income streams through side hustles and online businesses via social media, a blog called “Side Hustle Nation,” and “The Side Hustle Show” podcast.17 Tiffany Aliche, @thebudgetnista
Tiffany Aliche is the founder of “The Budgetnista” blog and the author of the book Get Good with Money . She also co-hosts “The Brown Ambition” podcast with Mandi Woodruff-Santos. Aliche’s focus is on women and money, and she’s helped more than one million women worldwide to expand their financial know-how. Chelsea Fagan, @thefinancialdiet
Chelsea Fagan founded “The Financial Diet” blog in 2014 as a personal finance blog. She’s since grown it into a company dedicated to helping women feel more confident when it comes to managing their finances. Her Instagram account has close to one million followers and offers plenty of practical tips for improving your financial life. Jeremy Schneider, @PersonalFinanceClub
Jeremy Schneider offers his followers a crash course in investing basics. His approach to content is largely visual; he explains complex investing topics with easy-to-read infographics. This could be a great place to start if you’re new to investing and need some help building a solid foundation.Before taking a personal finance influencer’s words to heart, consider their background and authority on the topic they’re discussing or offering advice on. Daniella Flores, @iliketodabble Daniella Flores started the “I Like to Dabble” blog in 2017 to document her experiments with various side hustles and ways of making money on the side. She […]
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