Is it time to make a safe bet on the 160 million people who use the world wide web as their casino?
Opinions expressed by Entrepreneur contributors are their own.
Online gambling is not new: Way back in 1994, software developer Microgaming is thought to have developed the first true casino software.
The advancement of technology , however, soon resulted in many gaming companies exploring online venues . As an example, in 1998 Planet Poker was established, followed in 1999 by ParadisePoker.com. The number of online players doubled, every year, from 2003 to 2006.
If that was considered a “Poker Boom”, then we’re currently in the midst of a “Poker Kaboom.” Loving legalization
The American Gaming Association’s Commercial Gaming Revenue Tracker reports that sports betting generated $3.16 billion in the first ten months of 2021, nearly 230 percent more than that of the same period in 2020. Expect that increase as more states permit online gambling.
In total, this online indulgence and betting (casino) industry size statistics are predicted to reach over $100 billion by 2026, according to Facts & Factors . Other research anticipates the industry to grow at an annual rate of 11.7% from 2022 to 2030.
As such, there’s definitely opportunities to cash on on the craze. Below are some of the most effective ways to make money from online casinos . Better still, you can tap into this market without actually playing or card-counting to beat the house. Embrace affiliate marketing sites
“Many are drawn to the affiliate industry because of its low barriers to entry,” writes Erik Bergman in a previous Entrepreneur article. “Every business has hurdles to overcome before you can launch, and some of those hurdles are shorter or taller than others.”
“What’s more, the sky is the limit when it comes to earning potential,” adds Deanna Ritchie, a financial editor at Due . “In fact, it’s totally possible to make six figures with affiliate marketing.”
Bonus: You can start affiliate marketing, right now, for almost nothing .
All you have to do is sign up for a program, purchase a domain and hosting service, create a site and use affiliate links to post content. However, to really become successful, you also need to organically join your audience’s conversations. This is simply commenting with affiliate links. If possible, leave these comments where your audience hangs out, whether it’s on Reddit, message boards or forums. Optimize optimization
Additionally, it’s not necessary to develop a complex website to make money. But you should create an optimized website if you want to stand out from other casino affiliates. Write quality content, often: You’ll be rewarded by Google if you consistently deliver higher quality content as it relates to casino reviews, gambling news or more tips on betting than your competitors.
Zig while others zag: Because there are millions of terms people search, you don’t always have to compete for the hardest ones. Alternatively, you can specialize your site for more specific searches like branded terms and long-tail keywords.
Don’t neglect technical SEO: Creating ideas will help your ranking and highlight other technical aspects of your site. Make sure your page is technically sound, from its page load speed to its mobile optimization.
Read the room
An online affiliate’s aim is to get people to click on their links. To deliver the best results, casino options should be thoroughly familiar with their target market. A few main reasons generally lead players to pages include… It is important for them to find the best option: Let’s be honest, the term “best” is subjective. A good affiliate will rank online casinos based on different attributes like promotions, game library, reliability and customer service.
Bonuses are important: Online areas use bonuses to attract new players and encourage them to play on their platforms. An affiliate might be visited by players who wish to view active promotions.
They are seeking entertainment AND information: Visitors may land on a website if they are interested in a specific topic or looking for more tips. If a person wants to learn how to play slots, he or she might look up a resource on playing them via an affiliate. Capitalize on coaching Are there any tips you’d be willing to share with others? If so, you could start home-based business . Examples could be starting a blog, YouTube channel or podcast where you share your knowledge. Other ideas would be creating an online course or self-publish a guide. Since gamblers are always striving to improve their skills, they are constantly looking […]
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