How Sidewalker Daily Helps Experts Like You Thrive in The Creator Economy

Learn how to get paid for who you are, not just what you do

You’re a subject matter expert with valuable information to share. Have you ever thought about getting paid to create content for your audience?

While it might seem like the only way to make money on social media is by dancing on TikTok or having millions of Instagram followers, you could also earn cash by creating educational content focused on your area of expertise.

The best part? You don’t need to have a large following or even know how to dance. You just need to understand how you can effectively join the Creator Economy.

I’ll start by explaining what the Creator Economy is, then walk through how you can get involved. The Creator Economy is defined as a class of businesses built by independent content creators, curators, and community builders including social media influencers , bloggers, and videographers.

As per a report from Influencer Marketing Hub The creator economy is estimated to be worth more than $100 billion with more than 50 million people worldwide consider themselves creators. However, the vast majority are amateurs, which is great news for you.

So how do you get your cut of the money? Sidewalker Daily is here to help. Sidewalker Daily is a team of Influencer Marketing Experts who provide online resources, education and coaching to help influencers, creators and digital entrepreneurs build businesses and monetize their online influence. Since 2016 they’ve helped thousands of clients (some with less than 1,000 followers) land paid content creation deals.

Fortunately, these days, brands need creators now more than ever. As Nina Zadeh – Co-Founder of Sidewalker Daily- explains “With the rise of Ad Fatigue, it’s a no-brainer brands are turning to Influencers to deliver their message in a more organic and authentic way.”

In short. People are sick of seeing ads so brands need better content and that’s where you come in. Let’s walk through how you can make that happen. Why you don’t need a huge following to get paid

There’s a common misconception that you need a bunch of followers in order to make a bunch of money so let’s clear that up before moving forward. And, we’ll start by exploring the difference between an influencer and a content creator .

Spoiler alert, you’re more likely to find success as a content creator.

Influencers share how they live their lives, promoting the products and services they use – or pretend to use – along the way. Influencers are essentially a marketing channel so they get paid in proportion to their audience size.

Content creators focus on producing content that engages their specific audience based on their area of expertise. They know their audience wants to consume content such as how-to guides, thought leadership, tips and tutorials. Again, you’re a subject matter expert, so this is something you can easily do.

Here’s an example of an Instagram Reel in which I shared four steps to getting almost anyone to respond to you on social media. Notice, this was recorded from my camera phone and is less than one minute long.

You could easily create the same content by reading one of your old social media posts or coming up with a quick tip of your own.

The key to your success is finding brands that align with the same audience and need your content to continue engaging them. We’ll cover how to do that next. How to win brand deals

So now that you know there’s a place for you in the creator economy, how do you actually land deals? It starts by pitching brands and organizations that have the same audience as you. For example, products and services your audience uses and you feel comfortable representing.

To help you with this process the team at Sidewalker Daily put together a guide, The Ultimate Checklist To Prepare Your Pitch and I’ll provide a brief overview below.

Step 1: Research the brand If you authentically resonate with the brand voice, aesthetic, mission, and values, you’ll already be a step above the rest when it comes to your pitch. Step 2: Research their past influencer projects. When connecting with brands for paid deals, start by determining whether or not they’ve previously worked with influencers and creators. You can best determine this by sifting through social media content and searching for posts also include an #ad #sponsored or #partner hashtag. That said, there’s no reason you can’t be their first partner, so don’t let that hold you back, especially if you’re a big fan […]

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